Knowledge Base
What is SEO and why does it matter so much?
SEO (Search Engine Optimisation) is the practice of optimising your website so that search engines like Google can find it more easily, understand it better, and rank it higher in search results. More visibility means more visitors, and more visitors means more revenue.
Why SEO?
The most sustainable way to grow
More organic traffic
SEO is the only marketing channel that grows exponentially the more you invest in it. A well-ranked page attracts visitors for months, sometimes even years, without ongoing costs.
Better user experience
Good SEO and a good user experience go hand in hand. A fast, logically structured website ranks higher and converts better. Two birds, one stone.
Lasting visibility
Unlike ads, SEO does not stop the moment your budget runs out. One-time improvements deliver months or years of benefit. A solid foundation for growth.
“SEO is not something you do once and call done. It is a continuous process of improvement, but every small step has a lasting effect on your visibility.”
— Thommac Labs
What we analyse
8 categories. Every corner examined.
Most SEO tools only look at one or two aspects. We analyse your website from every angle and give you the complete picture.
Technical SEO
Technical SEO covers everything search engines need to find, crawl, and correctly index your website. Think sitemap configuration, robots.txt, URL structure, and preventing crawl errors. Without a solid technical foundation, even the best content will have little effect on your rankings.
- Sitemap present and correctly configured
- Robots.txt and indexability
- URL structure and canonical tags
- Crawl errors and 404 pages
- Redirect chains and loops
Technical SEO
Performance & Speed
Google uses page load speed as a direct ranking factor. And your visitors care even more. More than half of mobile users abandon a page that takes longer than 3 seconds to load. We analyse your Core Web Vitals (LCP, FID, CLS), image optimisation, caching, and server response times.
- Core Web Vitals (LCP, FID, CLS)
- Image optimisation and modern formats
- Browser caching and compression
- JavaScript and CSS minification
- Server response time (TTFB)
Performance & Speed
On-Page Content
On-page optimisation is the art of structuring content so that both search engines and visitors understand exactly what your page is about. Title tags, meta descriptions, heading hierarchy (H1-H3), and keyword usage largely determine how you rank for relevant search queries.
- Title tags: unique, descriptive, and correct length
- Meta descriptions per page
- H1/H2/H3 structure and hierarchy
- Keyword density and natural language use
- Alt text on images
On-Page Content
Mobile Usability
Google indexes your website primarily based on the mobile version, a concept known as Mobile-First Indexing. A site that performs poorly on phone or tablet therefore loses rankings directly in search results, even for searches from desktop users. We systematically test your site across multiple screen sizes.
- Responsive design on all screen sizes
- Touch targets large enough (minimum 48x48px)
- Readable text without zooming
- No horizontal scrolling
- Viewport meta tag correctly configured
Mobile Usability
Security
HTTPS has been an official Google ranking signal for years. Yet many websites still have mixed content, missing security headers, or an expired SSL certificate. Both visitors and Google trust insecure websites less. You see this directly reflected in your rankings and bounce rate.
- HTTPS correctly configured on all pages
- SSL certificate valid and not expired
- Mixed content warnings absent
- Security headers present (CSP, HSTS, X-Frame)
- No malware or blacklist entries
Security
Link Profile
Links are still one of the most powerful ranking factors. We analyse your internal link structure (how pages within your site point to each other), broken links that block visitors and search engines, and the anchor text of all your links. A healthy link structure distributes link equity intelligently across your entire website.
- Internal link structure and link depth
- Broken links (404 errors) detected
- Anchor text analysis and variation
- Orphan pages without incoming internal links
- Redirects and canonicals consistent
Link Profile
Unusual Findings
Beyond the standard categories, we hunt for less obvious problems: duplicate content (multiple URLs with identical content), crawl traps that lock up search engine bots, redirect chains longer than two steps, and other unusual patterns that undermine your SEO without you knowing.
- Duplicate content and canonicalisation issues
- Crawl traps and infinite URL variations
- Redirect chains with 3 or more steps
- Thin or auto-generated content
- Canonicalised vs. indexed pages
Unusual Findings
Prioritised Action Plan
After all the analyses you receive not an endless list of problems, but a prioritised action plan. Each issue is scored by impact and urgency. This way you know exactly where you can gain the most. Even if your time or budget is limited. Quick wins come first, complex structural improvements come last.
- Impact scores per finding (high/medium/low)
- Quick wins clearly distinguished
- Step-by-step approach per category
- Difficulty level indicated per action
- Expected effect on rankings described
Prioritised Action Plan
Video explanation
Prefer watching over reading?
Watch the short explainer with text slides: what SEO is, what we check, and why the report ends in a concrete action plan.
Available now
What is SEO? A short visual explanation
This version explains SEO step by step: findability, technical quality, speed, mobile usability, content and priorities. No context-free mood video, but a short explanation non-technical business owners can follow.
- What Google needs to understand your site
- Why speed and mobile usability matter
- How content connects to search intent
- Why the report ends with priorities
Ready to get started?
Discover what can be improved on your website
Enter your website URL and receive a detailed report within minutes with scores for all 8 categories and a concrete action plan.
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